Here it is, y’all.
- Make shit up.
- Get your toadies to repeat it without question.
- Declare it a ‘story’.
- If dissenters get in on the game, alter their statements without notice.
- Get your toadies’ toadies to chime in with “it’s everywhere, so it must be true!”
- Force enemy to expend energy fending off mindless toadies and toadies’ toadies.
- Sit back and enjoy the mayhem, taking all credit and no blame.
- Before mayhem is over, lather-rinse-repeat before people have time to notice what you’ve done. Again.