The NPD Group’s quarterly “Digital Music Monitor” has some interesting—but not surprising to me—data about music purchasing habits. From AppleInsider:
Data extracted from the firm’s quarterly Digital Music Monitor revealed that half of all Mac users paid to download music tracks from sites like iTunes during the third quarter of 2007, compared to just 16 percent of PC owners. In addition, Mac users were also more more likely to purchase CDs, the data showed. <br/><br/> “There’s still a cultural divide between Apple consumers and the rest of the computing world, and that’s especially apparent when it comes to the way they interact with music,” said Russ Crupnick, vice president and entertainment industry analyst for the NPD Group. “Mac users are not only more active in digital music, they are also more likely to buy CDs, which helps debunk the myth that digital music consumers stop buying music in CD format.”
Oh, and here’s some special information for NBC-Universal who, if you remember, pulled its content from iTunes and placed it in places which don’t support Mac users:
Overall, more than 32 percent of Mac users report purchasing CDs in the third quarter of 2007, compared to just 28 percent of PC users. In addition to purchasing CDs and downloading music, Mac users are also more likely to listen to music and watch videos on their MP3-players and computers, according to NPD. While 34 percent of Mac users had uploaded music to their MP3 players, just 16 percent of PC users had done the same. Mac users are also much more likely to listen to music files on their computers (56 percent) than are PC users (31 percent). <br/><br/> “While the market for digital music is growing, it’s growing slower than many would like it to — CD sales are still declining and digital music has not entirely replaced those lost sales,” Crupnick added. “The more consumers become comfortable paying for digital music, the more chance they will evangelize to others. And at this point in the game, it’s the growing base of Apple consumers that are the industry’s low-hanging fruit when it comes to migrating from physical CDs to digital music.”
No one said NBC-Universal was smart; many say they’re tyrannical. I just think they’re colossally stupid and short-sighted.