How Not To

Next time any of you think that Apple just slapped a touchscreen on a mobile device and called it iPhone. The next time you think that UIs are solely a matter of opinion and try to wuss out when people talk about the Mac UI and how crap the Windows UI is by saying that it’s personal preferences and “it all depends on what it’s used for”, please do this for me. I’m not asking a lot, I swear. I’ll even go as far as saying “There is no step 3!”

  1. Remind yourself that you’re being stupid.
  2. Remember the following image:<br/> <br/>

The next time you think that Apple was utterly lacking in good intentions for making developers wait so long for a proper SDK, close your mouth. Close it and just trust. Trust. Apple knows what it’s doing with User Experience. Also trust that API development is one of the most conservative tasks in all of computing. If you don’t believe me, look at what a piece of shit Vista is. Why did it take Microsoft so long to produce so little? Because it didn’t bother taking its time when publishing an SDK. It didn’t do the right thing and make sure they were right, they were potent, they were orthogonal, they were complete. There’s a difference between Apple delaying public APIs (like Core Animation and Core Image) while using them themselves and Microsoft’s tactics of keeping superior APIs to themselves so they’d have a competitive advantage. Trust again. Trust that Apple knows what it’s doing when it comes to crafting something worthwhile.

It’s really just as simple as that.

And remember that this has nothing to do with Apple as a corporate or Green or political entity and everything to do with the inspiration and diligence of engineers, designers, QA, marketing and yes, even Steve.

Apple is one of the worst corporate citizens when it comes to how it treats its employees if their personal paths veer from a regimented professional path. Steve Jobs can be a dickhead. Financial & Legal clearly seem to have no issues with cheating.

Separate those soi-disant “real world” aspects from the higher, idealistic efforts.

People you can trust. Corporations you must always distrust.